Have you ever found yourself frustrated by the limitations of email marketing tools? Many email tools that exist by themselves have only a few features for autoresponding and furthering client engagement. There's a lot of work that needs to be done manually.
Getresponse started out as an email marketing program designed to create mailing lists, automate emails, create newsletters, and offer data regarding the effectiveness of ongoing marketing campaigns. Recently, though, they've unrolled a larger list of features that makes the software a more versatile solution.
- 1The email marketing features allow you to amass a mailing list, automate responses, create emails using templates, and time emails to hit at opportune moments.
- 2You can use the autofunnel feature to automate your sales funnel, allowing a greater conversion rate from consumers clicking on your ads.
- 3Landing pages can be created and fully customized from a variety of mobile-responsive templates.
- 4A number of ecommerce tools are available, and the virtual marketplace can be integrated with multiple third party databases and software.
- 5Ad campaigns can be created and launched from Instagram and Facebook.
- 6There's full marketing automation potential using the drag-and-drop workflow creator.
- 7This is the only email marketing service that also has a full webinar marketing plan.
Plans and Pricing
Getresponse comes with four tiers:
Each plan can be upgraded to send emails to more than 1,000 people on a mailing list, but the cost of the plan will also increase.
The exact pricing of the Enterprise plan varies by your list size and feature requirements. People seeking the Enterprise plan need to schedule a demo with Getresponse and negotiate pricing directly.
Core Aspects of Every Plan
No matter which plan you choose, you'll get access to basic email marketing tools:
A Plus or higher plan gives you access to:
When compared to many other email marketing solutions, Getresponse has exceptionally functional autoresponder technology. Messages can be either action-based or time-based. With time-based messages, people might receive welcome emails upon subscribing to a mailing list, specialized discounts a week later, and so on.
Action-based responses are sent when users interact with your content. For example, they might be sent for birthdays, after a completed transaction, or after a user changes their data or opens a particular link.
Marketing Automation Using Autoresponder
Getresponse has used their autoresponder technology to create a marketing automation tool. This allows you to automate your entire marketing process, rather than just being limited to your emails. Automation workflows can be created using drag-and-drop methods, which lets you customize each user experience based on how the user interacts with your content.
Getresponse offers more than 500 newsletter templates for you to choose from. These make it easy to populate your emails with easily-viewable, responsive content. Each of the templates is sorted into a straightforward category to help you find what you're looking for.
The templates can be customized to suit your preferences. The imagery, layouts, and fonts can all be changed. In addition, you can custom-design templates using your own HTML coding and import them into the Getresponse software framework.
All of the templates automatically adjust to suit whatever screen a person is viewing them from. Another selling point is that you can access responsive previews of your emails before they're sent out, so you can see how they display on both mobile and computer devices.
Data and Reporting
Getresponse offers some of the most comprehensive data reporting on the market. In addition to basic information like unsubscribe rates, link clicks, and number of emails opened, there are some features that many competing email marketing tools don't have.
With the one-click segmentation tool, you can segment people who didn't engage with a particular newsletter into a list, and then send them an email with another version of that newsletter.
With the metrics over time tool, you can gather information about what times of day and what days of the week your subscribers tend to interact with your content. Through this, you can time your future mailouts for periods when they're most likely to get user interaction.
The email return-on-investment feature allows you to track what kind of impact your emails are having on your sales, which in turn lets you determine what kind of return-on-investment your email marketing campaigns have. You can even compare the performance of multiple newsletters.
You can investigate each subscriber to see their location, where they got their signup information from, and what emails from your company have been previously opened.
Email Split Testing
Split-testing in Getresponse is a little more comprehensive than you tend to find in other email features.
Rather than testing just two messages, you can test up to five with different variables at once. The variables you can choose from include:
Getresponse has a landing page creator, which allows you to create individual pages for users to reach when they click on advertisements or email links. In addition to building the pages themselves, you can test different pages against each other to determine which has the best conversion rate.
A recent development is that the landing page builder has become available on every plan, even the cheapest Basic plan. Many landing page creators through other services are much more expensive.
One thing to note is that the landing page builder isn't the most intuitive in the world. In addition, the templates aren't always responsive, so you might have to create multiple versions for mobile and desktop.
Getresponse is among the only email marketing tools in today's market to allow webinar hosting on its platform. Many companies find webinars to be a vital tactic for generating leads, so consolidating your email and webinar marketing can save a lot of time and hassle.
'Plus' and up plans automatically include webinar functionality. If you want it added to the Basic plan, though, you can purchase it as an add-on without getting the rest of the features included in a Plus plan.
Some of the most useful webinar features are:
Customer Relationship Management
Getresponse's CRM tool is fairly basic, so it might not suit people with larger enterprises. But it does allow you to streamline your email marketing and client relationships. All CRM information integrates with your email marketing, which allows you to add and remove users from CRM pipelines depending on their user activity.
There are other basic CRM functions as well. Mainly, you can create unique pipelines, add your contacts, and manually track the activity of your contacts.
Pros and Cons
Depending on the size of your business and your needs, Getresponse is an affordable software that can automate the majority of your marketing processes. It works best for small business owners who don't have large integrated teams of employees.
In addition to being designed as an email marketing tool, Getresponse also helps you build landing pages, test your conversion rates, and use a basic CRM interface. It also lets you host webinars and update pages in real-time.